Rentals in CA are fairly common. Although homeownership is the goal for many people, it makes more financial sense to rent instead of putting a large cash down payment on a home. Reports show that 44% of households in California rent.
But that doesn't mean you'll have people sending tons of applications to rent when you put your rental on the market. You need to take the right steps when putting up homes for rent. Here are a few things to do to market your home and reach the right audience.
Stage Your Property
The first step to preparing to rent a property is to stage it to look great. You want to appeal to the most number of people, so create a neutral decor that appeals to a more general audience.
Work on paint, cleaning, decluttering, and other tasks. Doing this will make things more presentable to great tenants and make it more likely for them to schedule a tour.
Take Great Photos
You must convince your audience to take a chance on your rental. Tenants don't want surprises when renting or wasting time on tours leading nowhere. People need a clearer picture of a rental before they take the next steps.
Do this with great photos of your homes for rent. Invest in quality real estate photos to highlight the selling points of your rental. Use these online when you list on rental websites so tenants understand why it makes sense to rent with you.
List on Multiple Platforms
You shouldn't rely on only one rental platform for reaching your audience. Tenants search for rentals on various avenues. If you only use one for rental marketing, you miss potential tenants.
Start with the major rental platforms like Zillow, Rent.com, and Apartments.com. You can also market your property on social media (like Facebook) by using the marketplaces on the websites.
Write Accurate Descriptions
An overlooked aspect of renting properties is how you describe them to potential tenants. Many people also look through a property's description to learn more about it and what to expect when renting.
Take time to describe your home accurately in the rental description. Highlight all the positives of living in the home and what the tenant can expect when living there.
Price Appropriately
Rents have increased for a while, so many tenants may look for better deals. That's why affordability is the primary concern of 72% of renters. You may not be able to get away with charging a premium if you don't have a premium rental unit.
Look at the surrounding rentals to see what they charge. Price your home competitively with the other homes in the area to attract potential tenants.
Succeed at Putting Homes for Rent
Listing homes for rent as family homes takes a lot of work. It isn't as simple as throwing a property listing on an online marketplace and calling it a day. You must do your best to advertise your rental properties as attractive rentals to attract quality tenants and avoid leaving your property vacant for too long.
Hiring an experienced property management company in California can offer the help you need. At Chosen Property Management, we offer tenant placement, property management, and many other property management services. Contact us to learn more about how we can help.
